CitiFloral’s Involvement in the Yorkville Community Extends to Notary Services

CitiFloral has learned that involvement in our Yorkville community can some sometimes take on unpredictable dimensions. Jeff Gaster has been a Notary Public for decades. But, this was largely unknown. Word has gotten around–and places like UPS and Chase Bank that used to offer notary services have been referring Jeff to people in need of a notary. And make no mistake about it: People from all walks of life need a notary’s services for documents of all types more than ever before. And, notaries who are available to the public are scarcer than ever. As a result, more people are visiting our shop who wouldn’t have come here otherwise. This could mean more floral customers. But it definitely has meant meeting a variety of interesting people–with their own unique stories and reasons for coming–from a large community that extends through the Upper East Side and East Harlem.

National Magazine Floriology Celebrates CitiFloral

Even in one of the largest, most populated and most bustling cities in the world, the success of a retail business can often come down to building and enhancing local ties in the surrounding community. CitiFloral, a fixture for more than 30 years in the Yorkville section of Manhattan’s Upper East Side, embodies the very definition of a local florist, an integral part of the fabric of the neighborhood—and a source that people in the neighborhood rely on to provide friendly service and some of the most beautiful floral arrangements and gift baskets to be found anywhere. “We opened the shop in 1986, starting it from scratch,” says owner Jeff Gaster. “Over the years we’ve grown the business extensively, and we are very well known and respected in our community, as well as throughout New York City.” In addition to a continual stream of walk-in customers who trust the dedicated CitiFloral team to create the perfect gifts for their special occasions, the shop handles a steady flow of wire orders and is the go-to florist for many funeral homes, hospitals, nursing homes, and hotels all over the Big Apple. From a marketing perspective, CitiFloral offers its customers several innovative incentives—including free delivery and no service charge for online orders. This strategy has had a positive impact on increasing website sales. Also, the shop is very active on its Facebook page, posting daily with local content. Still, it’s the connection that Jeff and his staff have with local residents that truly sets the business apart. That connection was apparent during one of the darkest times in our country’s history. Immediately following the September 11, 2001, attacks in lower Manhattan, the shop began giving away flowers as a way to help brighten the spirits of people in the city as they struggled with what had happened. “We wanted to do something that would make a difference, a simple gesture that at least temporarily made people feel a little better,” says Jeff. Today, giving away flowers has become on ongoing tradition at CitiFloral, as each day free flowers are placed just outside the shop’s doors for passers-by and local residents to take and enjoy. “People love it,” states Jeff. “And many people who are just strolling by the shop also come in as a result of the flower giveaways.” Jeff’s emphasis on the importance of having a strong local focus for his business also extends to a very popular initiative created several years ago by and BloomNet: The Local Artisan Program. As you may know, the program gives designers from across America a forum to showcase their talents, while providing retail florists with an opportunity to increase their sales via the website. Jeff states that he believes the Local Artisan program “is the single most unique and innovative concept involving a collaboration between a wire service and its florists.” He adds, “It combines the power of the 1-800-Flowers brand with the design talents and fulfillment abilities of local florists. For us, the program has meant a big marketing boost, and more sales.”

View Original Post Here!
page-3-image-21 page-1-image-1page-2-image-20page-3-image-23page-3-image-24page-3-image-22

CitiFloral Strives to Serve Its Hospital Patients — Even Including Changing Lenox Hill’s Delivery Policy

CitiFloral – A Little Shop of Flowers is located in the epicenter of some of the finest medical institutions in the world–and definitely in New York. As a result, a significant portion of our business is concentrated on dealing with these hospitals, their patients, and their staff–especially the people responsible for internal delivery of flowers and those providing patient information. We have developed wonderful relationships–which means we are often the recommended florist. We believe that flowers are essential to a positive patient experience in a hospital. So, we work with the hospitals to make sure patients can receive flowers when our customers want to send them.

When Lenox Hill Hospital was refusing to accept flowers on weekends, we worked with a devoted hospital administrator who agreed that flowers are essential to the well being of patients to establish a plan for security to accept and deliver flowers on Saturday and Sunday. The program has been an exceptional success–allowing us to serve our customers and patients thee seven days a week.

Our Mission is to Express Comfort with Flowers

floral-charismaA florist’s mission is to help express comfort with the gift of flowers. It looks like we did just that for good customer whose floral arrangement brought cheer to a friend in the hospital. She shared these thoughts with us:

I just wanted to thank you again for the beautiful flower arrangement that you delivered yesterday to our 98-year-old friend at Weill Cornell Medical Center.

The arrangement is stunning and looked exactly like the picture online. Everyone has been admiring it and I know it made him feel really special.

I know you do this every day but I wanted to express my gratitude for what your flowers mean to people during difficult times.

The Florist on Bedpan Alley

CitiFloral is located on York Avenue in the Yorkville section of the Upper East Side of Manhattan. We are near many of the major world-famous hospital centers of New York–including New York Presbyterian/Weill Cornell Hospital, Memorial Sloan Kettering Cancer Center, and Hospital for Special Surgery. Lenox Hill Hospital is also nearby.

Due to the proximity of this cluster of medical centers, CitiFloral has paid special attention to the needs and desires of the hospital community–staff, patients, and well wishers–ever since we opened our flower shop in 1986. The timely expert delivery of flower arrangements to our local hospitals has always been a vital part of our business.

We’re always prepared to provide the perfect gift for a hospital patient or staff member. We feature a fine selection of fresh Holland, tropical and traditional flowers, as well as quality roses, orchids and wildflowers. CitiFloral also offers fruit and gourmet gift baskets, green plants, orchids and other blooming plants, dish gardens, chocolates, balloons, stuffed animals, and greeting cards.

We have developed such excellent rapport with our local hospitals that many of them have chosen to recommend us when a caller is seeking a florist to make a delivery there.

CitiFloral is pleased to work with hospitals and medical staffs who recognize the importance of flowers in the well being, recovery and environment experienced by hospital patients. There’s nothing that makes our day better than making someone else’s with our flowers.

Because York Avenue was a central artery along which hospitals were nestled, it was affectionately dubbed “Bedpan Alley” many years ago. When you’re in our local hospital district, CitiFloral hopes you’ll visit us on Bedpan Alley.

Valentines Day 2017 in NYC

Are you celebrating Valentines Day in New York City this year? Dinner is always good but we have some links for ideas on what to do for the best Valentines Day ever.
Romance Under the Stars
Love in Times Square on Valentine’s Day
Central Park Horse Drawn Carriage Ride with Photoshoot

And don’t forget the flowers. Our traditional dozen red roses in a vase are always a hit and people come back every year to order it.

Or if you want something different this year we are offering two new arrangements.

Cupid’s Kiss and Forever More.

Christmas 2016 Arrangements

Christmas is 12 days away. If you have not sent a gift may we suggest flowers. Flowers last through the holidays and are appreciated every day.

Poinsetta Arrangements

The traditional holiday blooming plant, a Christmas Poinsettia, with its dark leaves and deep red flowers is the perfect gift for family and friends.

We’re offering a 20% discount on orders of 5 or more poinsettia plants going to the same address.

The promo code will be “poinsettia20.”

All a customer has to do is enter the code during checkout online or when placing an order by phone or fax.

Table Top Christmas Tree

Christmas Tree

Don’t let a lack of space dampen your spirits! This “tree” made of holiday greens, festive ornaments and ribbon will deck anyone’s halls in style! Delivered to your door by CitiFloral.

English boxwood, red and gold ornaments and yards of beautiful ribbon make this tree as festive as any!


(article from
National Sweetest Day is celebrated on the third Saturday in October by people of all ages.

This holiday has been described as “an occasion which offers all of us an opportunity to remember the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed”.

To celebrate Sweetest Day, people give small presents to show others that they are thought of, cared about and loved. These gifts may include things such as greeting cards, candy and flowers. Use #NationalSweetestDay to post on social media.

Sweetest Day was created in Cleveland, Ohio, by candy-maker and philanthropist, Herbert Birch Kingston. The very first Sweetest Day, which was originally called “Sweetest Day of the Year”, was pronounced as October 8, 1921. Kingston created this day to give something or to do something nice to those less fortunate than oneself. A “Sweetest Day of the Year” committee was formed. Kingston and the committee distributed over 20,000 boxes of candy and small gifts to “newsboys, orphans, old folks and the poor” in Cleveland, Ohio. They have been assisted in the distribution of candy by movie stars including Theda Bara and Ann Pennington.

Rosh Hashanah Flower Arrangements

CitiFloral will be celebrating Rosh Hashanah, Jewish New Year, with you this year. This important event in the Hebrew year begins this Sunday evening, October 2, 2016 and ends October 4. The High Holy Days culminate with Yom Kippur, the Day of Atonement, on October 12.

We can provide the perfect gift of flowers or plants to help you celebrate this holiday with your friends and family. See our Rosh Hashanah flower delivery section. And, CitiFloral makes exquisite floral arrangements to decorate the festive holiday table or the home in which you’ll be celebrating the New Year.

White flowers are perfect for the expression of sanctity of the holidays. A purely white arrangement or orchid plant adds a perfect touch to your celebration.

CitiFloral will be delivering on Friday, Saturday, Sunday and Monday for the New Year. Same-day rush Sunday delivery orders must be placed by 12 noon. Sunday and Rush Delivery charges will apply.

We recommend that you order early for Rosh Hashanah to avoid disappointment.

January 2016 To Our Hospital Neighbors:

We very much appreciate having the opportunity to work with you, our hospital neighbors, during the last 30 years…and counting. We are writing to remind you of the services we offer and ways in which we may help you.

CitiFloral, A Little Shop of Flowers, is centrally located on York Avenue between 87th and 88th Street. Located along “Bedpan Alley,” we have always been especially attentive to the unique needs of our local Upper East Side hospitals and their departments, staff members and patients. We recognize that hospital-related business is very important to us–and consequently we pay special attention to orders placed by or going to a hospital, department, staff member or patient.

Since we opened in 1986, we have maintained a special hospital telephone hotline for the exclusive use of hospital employees and people they provide our phone number to:
CitiFloral Hospital Hotline: 212-410-4242

If we receive a call on this line, we will know that the caller was referred by hospital staff, and we will give special care to the order.
We are open 7 days a week. Our official hours are Monday-Friday, 7 am-6 pm; Saturday, 8 am-4 pm; and Sunday, 9 am-12 noon. Our website,, and our phone messaging service are available at all times.

We feature a fine selection of fresh Holland, tropical and traditional flowers, as well as quality roses, orchids and wildflowers. We also offer fruit and/or gourmet gift baskets, green plants, orchid and other blooming plants, dish gardens, chocolates, balloons, stuffed animals and greeting cards.
We encourage customers to view our easy-to-use website to actually see the wide variety of products we offer—as well as the prices they pay. Whether they are new to CitiFloral or a loyal, long-term regular, our customers love to be able to choose exactly what they want to send to a patient or employee.
Using our website to select a product to order gives another valuable benefit: There is no delivery charge on any of our online products. That’s a savings of the $14 normal delivery charge to local hospitals.

Our consumer-friendly policy also includes no service charge on our internet products. We are the only florist that doesn’t impose a service charge on internet orders—which may be as much as $20 per order.

CitiFloral’s Exclusive Website:
So here’s the bonus that thrills people: If they order one of our website products, they get free regular delivery and pay no service charge—just the price they see plus tax. They save the delivery charge most florists add on (our normal hospital delivery fee is $14), and they don’t pay a service fee (up to $20 with the national services).
We still provide what we believe are superior flower arrangements and expert delivery service. We recognize the importance of every hospital order and our need to maintain our fine reputation of serving hospitals with the utmost care.

We also provide rush delivery service when it’s too late to meet a same-day delivery deadline or someone’s just in a rush to get their delivery made. For $15, not only do we get a delivery there on the same day, but we’re as fast as we can be.

With our 30 years of extensive experience, we are very familiar with the delivery rules and procedures of each local hospital. If there’s a way to make a delivery, we’ll work with the hospital staff to accomplish it. We also entertain requests for special delivery service outside normal hospital delivery hours when feasible.
We also have an extensive social media presence. You can find us on Facebook as CitiFloral – A Little Shop of Flowers NYC.
We accept all major credit and debit cards or cash and maintain accounts for each of our local hospitals.
We offer special discounts to hospital departments and employees who assist in the provision of patient and telephone information and handling of our flower deliveries.
Please call our staff with any comments, questions or suggestions you may have. We look forward to continuing our mutually beneficial relationship with you.
With best regards,

Jeff Gaster