How is your business involved with the community you serve?

Question 3. How is your business involved with the community you serve? Examples include: giving back to the community, sourcing locally, and/or contributing to economic development via hiring.

The owners and staff of CitiFloral have always taken an active role in the close-knit local community of Yorkville–getting to know and be known to local residents and business people–having established a deep-seated rapport after 29 years of business (and Jeff Gaster’s 38 years of residence here). Jeff has been a supporter and participant in many community organizations–most notably with groups that have coalesced against the construction of a garbage transfer station. Jeff is also the local notary public to whom locals turn for his services and advice. CitiFloral is best known in our neighborhood for its Share Our Bounty of Flowers program. Started after 9/11 with the generosity of Australians seeking a way to comfort New Yorkers, CitiFloral gives away buckets full of flowers that are past their prime to passersby who anxiously claim their selections to beautify their homes. It’s a great program for those who cannot afford to buy the flowers they deserve to have, for the flowers to have a home, and for us to contribute beauty and kindness to our neighbors. Even before 9/11, our culture of sharing was featured on WCBS Radio for our giving away roses on Good Neighbor Day.

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