What are your short-term growth plans….?

Question 5.
What are your short-term (1-2 years) and long-term growth plans for the business? How will this grant contribute to your plan?

Our objectives in the short and long term are congruent. Our business was more robust and effective when we our sales were consistent and growing. We could make more concrete plans for our future and better absorb costs inherent in proper functioning of the business. At that time, a large part of our sales were through the internet–which produce substantial cash flow to sustain the working capital of our business. In the short term, we would like to rebuild our 2 dormant websites and increase our internet marketing budget to increase our internet sales. We would also plan to replace at least one of our vehicles to reduce our related costs. As a result of the reduced sales we have experienced in recent years, we had to increase our indebtedness to maintain the standards set for our business, a creditworthy record that has satisfied our suppliers, and compensation necessary to retain our loyal, experienced staff. Accordingly, we anticipate reducing some of our indebtedness. Our objective for sales growth is for at least 10% in the coming year–with higher future growth dependent on the momentum generated from the achievement of goals that we can attain with infusion of the grant.

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