CitiFloral Strives to Serve Its Hospital Patients — Even Including Changing Lenox Hill’s Delivery Policy

CitiFloral – A Little Shop of Flowers is located in the epicenter of some of the finest medical institutions in the world–and definitely in New York. As a result, a significant portion of our business is concentrated on dealing with these hospitals, their patients, and their staff–especially the people responsible for internal delivery of flowers and those providing patient information. We have developed wonderful relationships–which means we are often the recommended florist. We believe that flowers are essential to a positive patient experience in a hospital. So, we work with the hospitals to make sure patients can receive flowers when our customers want to send them.

When Lenox Hill Hospital was refusing to accept flowers on weekends, we worked with a devoted hospital administrator who agreed that flowers are essential to the well being of patients to establish a plan for security to accept and deliver flowers on Saturday and Sunday. The program has been an exceptional success–allowing us to serve our customers and patients thee seven days a week.

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